TaoRani Pop-Up

TaoRani is a student-led beverage brand startup on display at this Food Science Club pop-up, showcasing a functional drink developed through a hands-on product development process. Visitors will have the opportunity to sample the product and experience its flavor profile, formulation, and positioning firsthand.

Alongside tastings, the team will walk attendees through the journey of building a CPG (Consumer Packaged Goods) brand from idea generation and ingredient selection to formulation challenges, sensory testing, and commercialization. The exhibit will also highlight key insights into branding, market strategy, and what it takes to launch a product in today’s competitive food and beverage industry.

This interactive showcase brings together food science and entrepreneurship, giving a real-world perspective on how innovative products like TaoRani move from concept to consumer.

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